Do what you love, love what you do, and deliver more than you promise.
-Harvey McKay

Research shows Social Enterprise:

- Instills loyalty and brand awareness
- Ties your service or product in on an emotional level
- Offers Innovative and creative marketing
- Appeals, develops and creates lasting impressions with customers
- Connects you more closely to your markets
- Fosters employee loyalty & pride
- Generates goodwill and press
- Is rewarding

Social entrepreneurs simultaneously seek both a social and financial return on investment. They are innovators, leading change in our thoughts and attitudes. Social entrepreneurs may address community needs by utilizing business concepts in responding to community, public health and social service issues often left to non-profit sectors. These community-based businesses may become International or the next big franchise. Social Enterprise contributes positively to our communities, builds brand loyalty, strengthens staff’s pride, is rewarding and is linked to an increase in sales.

We believe the economic value of a business is built not just through smart pricing, effective cost containment, supply chain management and other quantifiable factors, but also through an emotional connection between your customers and your brand. Increasingly customers are influenced by a company's commitment to social responsibility. Understanding how your company can implement social responsible practices and invest in community will improve your image and your profits. The return on investment in making your company more social entreprising is compelling.

There are many ways to tie back into your communities. Thus driving customers’ curiosity and loyalty back to you.

Did you know that by appealing to your customers on an emotional level, you may be able to generate strong solid preference for your brand?!

Some examples of social entrepreneurship:

• A company gives a percent of profit to local charities.
• A company's team volunteers for a day to help in the community.
• Setting up opportunities and family support for staff. Being a socially responsible company can mean looking internally as much as externally.
• Creating a product with "positive externalities", that creates a social
• Think about alternative energy producers, or organic food producers.
• Doing something you love
• Integrating strong deliverables and business principles into non- profits which then may find it easier to secure and retain grants as well as find new funding sources through enterprise. See Village Reach
• See our resource page under Social Entrepreneurship for more examples and resources.