There is wisdom in turning as often as possible from the familiar, to the unfamiliar: it keeps the mind nimble, it kills prejudice, and it fosters humor.
— George Santayana, philosopher

Navigating The New Market
  • Could cultural and religious customs affect your strategy & branding?
  • Are there things you “don’t know that you don’t know” that could significantly impact your success?
  • How is business and social interaction different in the Gulf?
  • Is distance a problem?
  • How do cultural differences affect communication?
  • What is the nature of local legislation?
  • Do language barriers create difficulties?
  • Are you interested in the global marketplace?

Understanding the cultures you aim to reach is key in being effective in business. Cultural divides exist both globally and locally whether you are reaching new Countries or new demographics.

Communication between people from different cultural backgrounds implies a collision of hidden thoughts, presumptions and intentions. A constructive exchange across international boundaries requires cross-cultural awareness on this invisible level.

igniteBiz is sensitive to these factors and will help guide you. We also can jump start your business by acting as your business development partner in regions that are new to you.

  • We know and understand the cultural nuances
    - Familiarity with culture, society, language
  • We bring a network of key relationships
    - Available local contact base
  • We have local knowledge, market intelligence and networks imperative for initial and ongoing due diligence thus, more efficiently and economically implementing strategy

Nothing in life is to be feared,
it is only to be understood.
Now is the time to understand more,
so that we may fear less. — Marie Curie


igniteBiz, Inc. P.O. Box 3452 Kirkland, WA 98083-3452
Tel. US: (425) 766-0272, Dubai cell: +971.50.955.6435
Copyright 2005-2007, igniteBiz, Inc.